8 years as a hybrid designer / developer (2005-2013)

Overview

For eight years across three Minneapolis studios, the last five of them at Pixel Farm, I built interactive websites and apps with some warmth to them, turning corporate ideas into something people would actually want to spend time with.

The internet is a noisy place. Everyone is shouting. Our job was to be the ones whispering something interesting in the corner. We had to take big, corporate ideas and make them feel human. Sometimes we succeeded. Sometimes we just made really nice looking buttons. But we always tried to tell a story.

Project highlights

Lund Boats website

Digital showroom

• Complete website redesign for legendary boat manufacturer
• Interactive 'Build Your Boat' configurator tool
• Big lifestyle photography woven all the way through

Fulton Beer website

Craft culture

• A brand-led site for a Minneapolis brewery
• Custom beer finder locator integration
• Event calendar and taproom information system

Northern Spark iOS app

Festival companion

• Native iOS application for all-night arts festival
• Real-time event scheduling and mapping
• Social sharing features for attendees

Learn to Live identity & website

Mental health online

• Complete brand identity development
• Responsive marketing website design
• Intake and assessment that didn’t feel like paperwork

Feed Friendsy iOS app

Social gaming

• Character design and illustration
• Game mechanic development
• Fluid animation and interaction design

Hazelden campaign and website

Recovery resources

• Integrated digital campaign for addiction recovery
• A resource library people could actually navigate
• A clearer path from wanting to help to actually helping

Dorsey and Whitney 100 year anniversary app

Interactive history

• iPad application celebrating centennial milestone
• Interactive timeline of firm history
• Rich media integration with video and archival photos

Pixel Farm family of websites

Agency portfolio

• Unified digital presence for multiple studio divisions
• Video-forward portfolio showcases
• Distinct visual identities under one umbrella