01
I start by understanding where people are trying to go.
Every product is a journey. Before I design anything, I look at where users are starting, what they’re trying to accomplish, and where they lose confidence along the way. AI helps me uncover patterns in research, feedback, and behavior at a much larger scale. Understanding the human motivations behind those patterns is still where the real design work begins.
02
AI helps me explore more of the landscape.
AI has fundamentally changed how I work. It allows me to move faster, evaluate more possibilities, and test assumptions earlier than ever before. But speed only matters if it leads somewhere useful. My focus remains the same: reducing cognitive load, creating a sense of orientation, and helping people move through complex systems with clarity.
03
I design so people always know where they are.
Enterprise software is often dense, interconnected, and full of critical decisions. The best experiences don’t simply help people finish tasks. They help them understand where they are, what comes next, and why it matters. AI helps me navigate complexity, but success is still measured by something deeply human: whether people feel informed, capable, and confident in the decisions they make.
(Lucy approves of this message from her curled-up spot nearby)