3 min read

Reducing operational overhead by 80% through a grant-management portal

Client
USDA Nutrition Incentive Hub Program
My role
Lead product designer
Timeline
6 months
Nutrition Incentive Hub Platform

Overview

Nutrition Incentive Hub

A USDA-backed coalition supporting nutrition incentive and produce prescription projects. It connects practitioners, researchers, and program administrators to build stronger, more effective programs that put healthy food on the tables of families who need it most.

The problem

The network was scattered across legacy platforms, spreadsheets, and ad-hoc systems, with no single source of truth. Grantees were spending more time chasing paperwork than running programs, and the program administrators supporting them were buried in operational friction with no way to measure what was working.

The solution

I led the design of an interactive, consolidated portal and Power BI platform that served as a single source of truth, with accessibility (WCAG 2.1 AA) and a documented design system baked in from the start. The platform replaced anxiety with orientation, and gave both grantees and administrators a system they could trust to be current, accurate, and accessible.

My approach

Research-led product design for a federal coalition

A structured path from stakeholder research and journey mapping to a working portal, accessibility standards, and a documented design system.

User Experience Design Process

Size of circle = Amount of effort

1

Research

Before designing anything, we needed to understand where the friction actually lived. We paired a system audit with stakeholder interviews and journey mapping to capture how grantees, administrators, and researchers experienced the network day to day. The data told us what was slow. The interviews told us what was stressful, and the two rarely pointed at the same thing.

System audit & analysis

System audit & analysis
What we discovered
  • Identified bottlenecks in spreadsheet processes
  • Mapped federal reporting to system constraints
  • Documented ecosystem to replace manual paper trails

Stakeholder inquiry

Stakeholder inquiry
The human truth
  • Interviewed users to pinpoint burdens
  • Shifted strategy to dynamic portal
  • Isolated confusion points in application lifecycle

Persona development

Persona development
Building empathy
  • Created personas for all user types
  • Identified high-friction user groups
  • Humanized data for development team

Journey mapping

Journey mapping
Mapping pain points
  • Mapped journeys from application to funding
  • Pinpointed moments of user confusion
  • Added guidance at critical moments
2

Information architecture

A coalition this size accumulates content faster than anyone can organize it. We restructured the information around how people actually look for things, not how the organization happened to be filed. The goal was simple: anyone, from a first-time grantee to a seasoned administrator, should be able to find what they need without already knowing where it lives.

Strategic content org

Strategic content org
Making complexity simple
  • Restructured terminology into intuitive navigation
  • Ensured resources are two clicks away
  • Built framework for 40% network growth

Workflow optimization

Workflow optimization
Removing friction
  • Reduced processing time from 55 to 10 hours
  • Visualized logic trees to prevent dead ends
  • Connected submission to administrative review
3

Visual design

Public-sector tools often feel cold, and that coldness quietly tells people the system wasn’t built for them. We developed a visual language that balanced the authority a federal program requires with the warmth its community deserves. Consistency here wasn’t about looking polished. It was about making the platform feel trustworthy and calm under the weight of real work.

Conceptual exploration

Conceptual exploration
Finding the right balance
  • Balanced authority with community focus
  • Explored directions for compliance and usability

Prototyping & validation

Prototyping & validation
De-risking the design
  • Validated assumptions with low-fidelity frames
  • Applied WCAG standards early
  • Simulated data entry to catch errors
4

User interface

The last layer was making the system durable. We built a component library and design system so the platform could grow without fragmenting again. Every pattern was documented, checked against WCAG 2.1 AA, and handed to the development team ready to use, so the clarity we designed would outlast the launch.

Digital design system

Digital design system
The foundation
  • Built robust grid for all devices
  • Defined feedback states to reduce anxiety
  • Baked accessibility into design foundation

Scalable component library

Scalable component library
Built to last
  • Established single source of truth
  • Delivered production-ready specs
  • Designed atomic components for expansion

The impact

Dimension
Outcome
Operational velocity
Reduced data analysis request processing time by more than 80%, freeing analysts for higher-value work.
Data integrity
Cut data checking and validation time roughly in half while meaningfully reducing submission errors.
Rapid scale
Nearly doubled the number of grantees served by the platform with no growth in the operations team.
Network growth
Platform supports a growing network of grantees and grants, sustaining high weekly request volume with consistently strong uptime.

A scalable platform supporting a growing network of grantees and grants at high weekly request volume. The system gave program administrators their time back, gave grantees confidence in the information they needed, and lifted the operational ceiling for the whole network.

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