Connecting a global innovation network with one brand and platform

Before any of the work could spread, the audience had to recognize where it was coming from. We built a confident, distinct visual system of branding, illustrations, and badges, with reusable components anyone in the network could apply. The illustrations turned abstract concepts into scenes people could see themselves in, and the badges turned individual progress into something worth showing off. Every piece said “you belong here” before anyone read a word.

Branding

Standing out while fitting in

• Its own look, still inside corporate guidelines
• Bright, high-energy, hard to miss
• Templates people actually wanted to use
• One system every internal team could follow

Illustrations

Turning ideas into pictures

• Custom scenes showing what the Studio is for
• Pictures of people, not process diagrams

Badges

Making progress visible

• Skills and milestones you can earn
• Badges worth collecting

Once the look landed, we translated the language. Innovation work tends to drown in its own vocabulary, so we built a content template library for presentations, newsletters, and podcast promos that did the hard part for people. Clear hierarchy. Steady pacing. One idea per slide instead of five. Anyone in the network could pick one up and tell a credible story without losing the substance underneath.

Presentations

Making every slide count

• One branded template set for everyone
• A consistent way to show data
• Room for speakers to make it their own
• Pacing that keeps a room awake

Newsletters

Getting read, not deleted

• Updates that keep the priorities visible
• Layout that lets readers decide fast

Podcast promos

Giving voice visual form

• Puts internal voices in front of the network
• A look that matches each episode’s theme

With a shared voice in place, we put it to work. Campaigns, one-pagers, and business model templates each gave intrapreneurs one clear next step. Apply to a program, come to an event, or carry an idea into next quarter’s planning. The campaigns held a consistent thematic identity across email, intranet, and event surfaces, so a single launch felt like a single launch, not five disconnected nudges.

Campaigns

Creating momentum that lasts

• One identity across every piece
• Graphics built around each launch theme
• Ready-made headlines and messaging
• Layouts for campaigns that run in several places
• A version for every format it has to run in

One pagers

The essentials only

• A program explained on one page
• What it’s for and why it’s worth your time
• Exactly how to take part

Business models

Complexity made clear

• Frameworks that fit a complex idea on one page

And once people showed up, we needed somewhere for them to stay. The Studio portal, built on SharePoint, pulled the work into one home. A community hub that showed what others were trying, a directory that made finding the right person feel like looking up a colleague, and an academy that turned scattered learning into a real path. The portal carried the network between launches, so energy from one program didn’t bleed out before the next began.

Community hub

Where everyone connects

• Structure that points people to a decision
• Layouts for news and member spotlights
• Cues that invite people to keep looking
• Organized around how people actually work
• Clear routes to the deeper material

Innovators directory

Find your people

• Profiles that lead with what someone knows
• Tools for finding the right person to work with

Innovation academy

Charting your growth

• A learning path for each role
• See how far along you are