Build write-up · 4 min read
How I built While We’re Here
A coffee-table book that started as talk on lake walks and ends as a press-ready PDF: eight essays, 174 pictures, and a square page, paced spread by spread and proofed before anything is paid for.
- Role
- Everything: writing, photography, book design, production
- Type
- Tall Didone capitals for the cover face, set at poster scale for the pull quotes
- Trim
- 300 × 300 mm hardcover
- Status
- Complete draft, not press-final
My approach
-
01Write
- Talk on lake walks, with an AI asking questions back
- Eight essays, then the four arguments underneath them
- Every quotation and number checked against one facts file
-
02Design
- 300 mm square, laid out against real press geometry
- One grid, one gutter, and one set of margins for every spread
- Of 174 pictures, 95 are my photographs. Every design call is mine
-
03Pace
- A quiet image to open, a sentence at poster scale to break
- Dark pages for Part III, the part about being inside the change
- 130 pages, where adding a spread meant cutting one
-
04Proof
- Every trim edge checked for bleed
- Picture resolution, overflow, page breaks, and contrast all checked
- A press preflight before any file leaves. I decide what ships
The problem
I wanted to write essays about paying attention. A page you scroll is a page you skim, one tab away from whatever is competing for that attention.
A book can’t be tabbed away from. It also can’t be edited after it prints, which changes how carefully you write.
So how do you design a book when every change to a spread can move every page after it?
Talk it outon lake walks, with questions asked back
Edit it downeight essays, four arguments underneath
Set the spreadone grid, paced picture by picture
Proof itbefore anything is paid for
The grid comes before the first spread
Before a single spread was laid out, the page itself was set: trim, bleed, the safe area, the gutter the binding swallows, the margins, and a baseline grid, decided once and written down in one place.
That made the grid a decision instead of a habit. Changing the type is one line, not an afternoon of reflowing pages, and when a printer sends a template the numbers change in one place.
What comes out of it
Finished spreads, as the press PDF paginates them.
A $500 quote, and four arguments made twice
A single copy came back quoted at $500. That number did what deadlines and taste had not: it forced a real edit.
The book was eight essays in four parts. Reading them again with the money in mind, I saw four arguments, each made twice:
- What you notice is what your life is made of
- Mind and order are distributed rather than located in you
- We are inside a change we can only partly see
- Presence is earned and temporary
So there are two editions now: the eight-essay book and a four-essay cut of about ninety pages.
That edit was the most important design decision in the book.
Building to a number that stopped being true
Every pacing decision was made against a 130-page ceiling, one printer’s hard maximum. Adding a spread meant removing one.
Then that printer was ruled out on price, and the ceiling went with it. The book is still composed to its 130 pages.
A constraint you can’t verify is a guess wearing a number, so the book’s spec now labels each of that printer’s numbers as an open question.
Proofing, because print fails silently
A press file once came out with no bleed at all, and looked perfect on screen. Now every file states what it is, and a check holds it to that.
What AI actually did
The essays started as talk on lake walks, with an AI that asked questions back. The talk came home too long, too loose, and not yet about anything.
I decided which threads were worth pursuing, cut the rest, and shaped what survived into essays that argue something.
The pictures are more clear-cut. Of the 174, 95 are photographs I took. Fourteen are generated, and the credits page says so for each one.
I wouldn’t call any of this a new way of writing. People have composed on walks for as long as they’ve walked. This time the walk answered back, and came home as a draft.