Product design for software that got complicated.

Craft · 2005-2013I started in graphic and digital design and spent eight years as a hybrid designer / developer across three studios, the last five at Pixel Farm. Two iOS apps, a boat configurator for Lund, and the front end under a lot of it. Designing and building weren’t separate jobs yet, so I did both, in a room where whoever shipped it sat close enough to argue with.

Systems · 2013-2026The work grew into UX and product design, and then into thirteen years at RBA consulting on large enterprise products, for CBRE, Toro, Banner Bank, International Trucks. That’s where I learned that most design problems are communication problems, and that coherence at scale takes systems: design systems, governance, shared patterns, honest measurement. The longest engagement was building and operating a UX practice inside a global enterprise — some of it explained in public, to a user group with the same problems.

Independent · 2026After thirteen years of consulting inside one firm, I left to run my own practice. The loop has closed back to where it started, and I build again, with what I know now about the parts that get complicated: the product judgment, the systems, the design, and increasingly the code.

Experience is compressed time: decades of pattern recognition, delivered in days. Twenty years is not only a length but the questions that get to the real problem and the structures that make a kickoff work. Those accumulate, and the practice doesn’t need to get bigger to keep getting better at this.